Don't be that man !

In 2011, women loves men who know about Style. Even unshaven, He has no shame going to the gym or a beauty salon, or starting a diet... He simply cares about his look. There is only one slight drawback: his underwear!

Behind the label of Les Insurgés (the Insurgents in French), two thirty-something gentlemen and « dissatisfied consumers », Matthieu Pinon et Mickaël Bizouati. Unable to find what they were looking for on the market, they just put a halt to their career and started to work on elevating men's underwear to trendy accessories.

With comfort, beautiful fabrics and quality manufacturing in mind, Les Insurgés add a lot of trendy little details that make all the difference: loops on the waistline, contrasting overstitching, metalic or wooden buttons, little pocket flaps, embroideries... and a smart packaging, ideal for a gift: a small, reusable navy bag! All of it made in Europe, please!

Their mission? To turn shopping for underwear into an "impulse buy" instead of a boring, simply necessary activity.

So what is YOUR style? Are you rather Army Trendy, Dandy Rock or an Urban Traveler?

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