The Shades of Fashion-forward Celebrities

None The Wiser is a new label launched in 2012 and the first Australian brand to join the Shop.

Designing and producing high-end, bamboo sunglasses, NTW is taking the fashion world by storm. Celebrities have already adopted their classy, so recognizable shades – including Beyonce!

Deeply rooted in the history of their hometown Melbourne, the designers have named each style after the name of an iconic street.

Growing much faster than trees, bamboo is a highly sustainable material, restoring itself for use in just five years and requires far less energy to harvest and produce than most ‘lumber’ products. All frames come with high quality CR-39 lenses offering superior sun protection. Grab yours today!

Click here for interviews with our designers.